OSKA, the UK’s a leading provider of innovative pressure care solutions, is pleased to announce the appointment of Peter Bradburn as National Account Manager. With an extensive background in medical sales, Peter brings a wealth of experience in healthcare technology, pressure area care, and patient handling solutions.
Peter began his medical sales career in assistive technology for the blind and visually impaired; a rewarding role that truly underscored the power of innovation in healthcare. He then moved into the pressure care sector with Parkhouse Healthcare, followed by a role at Nutricia, supporting healthcare professionals in infant nutrition.
Relocating to the West Midlands, Peter joined Talley Group as Regional Account Manager, specialising in negative pressure wound therapy, hygiene products, and pressure care. He secured major contracts with NHS Trusts and Avery Healthcare, earning recognition as ‘Salesperson of the Year’.
Subsequent roles at Linet UK and a return to Talley Group, further cemented his expertise in pressure care and bed frame solutions. Notable achievements included securing a groundbreaking sale of 60 Multicare bed frames to UHCW NHS Trust and leading Talley’s development of its bed frame offering, culminating in a £1.1 million BUPA contract. He also attained a Level 3 Train the Trainer qualification in Safe Patient Handling, further expanding his ability to support healthcare professionals.
Most recently, Peter served as Business Development Manager for Secondary Care at Lisclare Group, supporting NHS Trusts with manual handling consumables and in 2023, he became Business Development Manager at Frontier Medical Group.
Now, in early 2025, Peter embarks on the next chapter of his career at OSKA, the pressure care experts. As National Account Manager, he’s committed to delivering a ‘white glove’ service, ensuring customers receive not only high-quality products but also exceptional support and care. With a passion for innovative pressure care solutions, Peter aims to reinforce OSKA’s reputation for delivering excellence and a customer-first service.
On joining OSKA, Peter said,
I’m delighted to join the OSKA team; everyone has been incredibly welcoming. I am really looking forward to continuing my focus on pressure area care, helping our customers find the right solutions to support both their teams and the patients in their care. I firmly believe in the importance of prevention and repositioning as key elements in reducing avoidable pressure damage. At OSKA, we don’t just provide solutions – we deliver a 360° experience that ensures our customers feel valued, supported, and confident in their pressure care selection and provision.
Of his appointment, Alistair Wickland, Managing Director at OSKA, said,
I’m absolutely thrilled to welcome Peter to the team. He brings a wealth of knowledge, experience and passion for healthcare innovation and his belief in the power of partnership and collaboration, along with the importance of tailoring solutions to meet the unique needs of patients and healthcare providers, further strengthens OSKA’s pressure care offering to both our NHS Acute and NHS Community clients.
For more information about Peter and his contributions to healthcare, please email peter.bradburn@oska.uk.com or call 02394 318 318.
